37 Signals, today. The essence of it was that don't follow your passion, but learn to love the process. The blog post is here: Love the Process.
It occurred to me full force that is exactly what we are doing here at Smoke Alarm Media. We don't necessarily love cooking (which I do) or writing books (which I don't)...we love designing the process to bring these projects to life. At least I do.
Honestly, there are two things I'm passionate about, and cooking is the other one. And at this point in my life, I'm not going to get rich doing either of them. And hence I would have to find a normal job like everyone else out there...but I'm not. Because somewhere along the dreary paths of my engineering training, I learned to love building the process, and now I'm like a kid in the Candy Store. My brain is coming up with more DOABLE projects than there are hours in the day, and I love it, love it, love it.
And to be completely frank, I'm making a helluva lot more money than working the saute station at California Dreaming or Applebee's or even BIN112. First off, Jason does a hell of a lot better job than I do. And second, I don't look good on camera for the other thing I'm passionate about...;)