Wednesday, June 26, 2013

When it rains, grab an Umbrella!

I can promise that I'm not channeling my inner Fat Joe, but there is sage advice to be followed here...when you work your ass off in a worthy endeavour, eventually success is going to get tired of you birddogging her (as I consider a female a proper similitude of success). Be ready for it. Take an umbrella.

And within 72 hours, whilst I'm dodging burning snags, pissed-off squirrels, and generally praying for rain, I forgot to specify where I wanted it. Out of the blue this week, we have added three new authors, who understand that it's called the NY Times Best-Seller List, and not the Best-Written List (witness 50 Shades if you need clarification).  Look up my brothers, it's raining.

So now we scramble. Create an ad-hoc marketing program.  Blitz the calls to designers. Call in last-minute favors.  Metadata? Who has time for metadata? I'm shipping in 45 days! We are going to pull this out of our collective asses and make it happen.  Granddaddy used to say "Make hay while the sun's shining". I say "It's raining, grab a bloody umbrella."

Thursday, June 13, 2013

Keep Digging that Ditch...

It has been a great week, book-wise.  We published three this week...Signature Tastes of Phoenix, Signature Tastes of Denver, and Playing With Fires (my personal ode to Firehouse cooking). So you can imagine that I was pretty proud, and strutting around the office like a banty rooster.

Then I pulled up our publishing dates. Hello Reality Check.

We had published one book in eight months.

One Damn Book.

Granted, it was Signature Tastes of New Orleans, and grand, but really?? What have I been doing with my time?

It occurred to me like a bucket of bricks that there was a reason that we would be eating beans and ramen around the office for the next 3 months.  Because we haven't done shit production-wise. Ultimately, this falls on me. And it is a suck-egg feeling.

The day-in, day-out grind is not sexy, and is not flashy, but dammit, it does pay the bills. Says he who is drinking a protein shake instead of a meal because there aren't enough ducets in the bank account for grocery trip.

Don't stop digging.  Just put your head down and gut it out. And then we can enjoy a breakfast out.

Time to get back to work.