Wednesday, June 26, 2013

When it rains, grab an Umbrella!

I can promise that I'm not channeling my inner Fat Joe, but there is sage advice to be followed here...when you work your ass off in a worthy endeavour, eventually success is going to get tired of you birddogging her (as I consider a female a proper similitude of success). Be ready for it. Take an umbrella.

And within 72 hours, whilst I'm dodging burning snags, pissed-off squirrels, and generally praying for rain, I forgot to specify where I wanted it. Out of the blue this week, we have added three new authors, who understand that it's called the NY Times Best-Seller List, and not the Best-Written List (witness 50 Shades if you need clarification).  Look up my brothers, it's raining.

So now we scramble. Create an ad-hoc marketing program.  Blitz the calls to designers. Call in last-minute favors.  Metadata? Who has time for metadata? I'm shipping in 45 days! We are going to pull this out of our collective asses and make it happen.  Granddaddy used to say "Make hay while the sun's shining". I say "It's raining, grab a bloody umbrella."

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